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The 50 Most-Frequently Read Articles
in Journal of the Academy of Marketing Science during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Isabelle Maignan, O. C. Ferrell |
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Corporate Social Responsibility and Marketing: An Integrative Framework |
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Jan 01, 2004; 32: 3-19.
(In "Article")
[Abstract]
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| 2. |
Jyh-Shen Chiou, Cornelia Droge |
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Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework |
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Oct 01, 2006; 34: 613-627.
(In "Article")
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| 3. |
Boonghee Yoo, Naveen Donthu, Sungho Lee |
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An Examination of Selected Marketing Mix Elements and Brand Equity |
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Apr 01, 2000; 28: 195-211.
(In "Article")
[Abstract]
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| 4. |
Chris Pullig, Richard G. Netemeyer, Abhijit Biswas |
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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity |
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Oct 01, 2006; 34: 528-542.
(In "Article")
[Abstract]
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| 5. |
Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef |
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research |
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Jul 01, 2004; 32: 271-292.
(In "Article")
[Abstract]
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Last Updated: 11/05/2009 07:26:42
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